New discoveries of Dubai

Graff

BOUTIQUE IN BURJ AL ARAB

One of the largest jewelry brands in the Middle East region, Damas, has announced the opening of Graff's signature English jewelry boutique, located in the luxurious Dubai hotel Burj Al Arab. In addition, the Damas group has been appointed the Graff monopoly agent in Dubai.

The new boutique covers an area of ​​121 square meters. meter and is located on the ground floor of the hotel. It features a wide selection of Graff jewelery and watch collections, including jewelery: Butterfly, Diamonds on Diamonds, Lotus for Jewelery, and timepieces: GraffStar Grand Date, GraffStar Ladies, ChronoGraff and ScubaGraf.

Today, over 70 master jewelers work in Graff London workshops. Brand stores of the brand are open in more than 30 points of the world, including cities such as New York, Monte Carlo, Courchevel, Kiev, Beijing, Taipei and others. Two branded Graff boutiques are now operating in the UAE: at The Dubai Mall and Burj Al Arab.

THE DUBAI MALL

Swatch Group BECAME EMAAR RETAIL PARTNER

Emaar Retail LLC, the largest company in the Middle East, the creator of entertainment attractions and luxury family and leisure destinations, has signed a partnership agreement with the Swiss Swatch Group, the world's largest watch manufacturer. It is expected that this agreement will increase sales of products of this company, thanks to promotions and campaigns held at The Dubai Mall. In addition, the well-known brand of Swiss mechanical watches Blancpain was declared the "Official watch partner" of the entertainment attraction "Dubai Aquarium and Underwater Zoo", which is located in the same shopping center and is the largest indoor aquarium in the world.

The Swiss watch brand Omega has become the "Official Watch Partner" of the Reel Cinemas Cinema. With her support, joint marketing campaigns and promotions will be held at Reel Cinemas movie theaters located in malls such as The Dubai Mall and Dubai Marina Mall.

Faconnable: FRENCH JEANS

Faconnable, a French brand of men's and women's clothing, continues to expand its shopping horizons in Dubai. This time, a brand new Faconnable Tailored Denim collection of jeans was on display at a company store recently opened. The collection is presented in various styles, sizes and shapes. The store is located in The Grove section of the shopping center and has an area of ​​116 square meters. meters.

Giuseppe Zanotti RIGHT SHOES

Fashion Avenue promenade has replenished with a new Italian brand boutique Giuseppe Zanotti, specializing in the manufacture of high-quality women's shoes. Giuseppe Zanotti himself, who came to Dubai specifically to meet admirers of his products, became an honored guest on the opening day of the boutique. Giuseppe enjoyed talking with invited guests, taking pictures with them and signing autographs, signing right on the soles of the shoes the ladies had just purchased.

The arrival of the shoe maestro in Dubai was also timed to expand the brand's presence in the Middle East region. Today, Giuseppe Zanotti branded stores operate in the UAE, Qatar, Kuwait and Lebanon.

Payless ShoeSource PAY LESS, WEAR MORE

Budget American shoe brand Payless ShoeSource opened its first branded store in Dubai on an area of ​​300 square meters. meters.

The design of the store is thought out so as to attract the attention of customers and satisfy all their needs as soon as they are inside. Just like in the USA and other countries of the world, Payless in Dubai offers its customers a huge selection of fashionable, comfortable and high-quality shoes at affordable prices.

To date, the store features collections such as Lela Rose for Payless by New York-based designer Lila Rose, Christian Siriano for Payless from designer Christian Siriano and Isabel Toledo for Payless from designer Isabelle Toledo.

MALL OF THE EMIRATES

Vilebrequin ALL "PAINTS OF INDIA"

The French brand Vilebrequin, created by Saint-Tropez in 1971 and specializing in beachwear and casual wear, has opened its new company store, which is conveniently located on the ground floor of the atrium.

At the moment, a new collection of luxurious bathing suits of the "Spring-Summer 2012" season, called "Colors of India", is presented to the attention of buyers. Its creators pay tribute to the textile traditions of this South Asian state, which is already more than four thousand years old. They drew inspiration for her from elements of traditional Indian clothing such as saris and turbans.

SUNSET MALL

WEST L.A. The first boutique opened in Dubai

First boutique WEST L.A. opened in Dubai at the Sunset Mall in Jumeirah. All items in it are sold for up to two thousand dirhams (US $ 546.4). It is owned by Egyptian business lady Aliya Corayem, who currently lives in the UAE. In the boutique WEST L.A. designer clothes are offered at affordable prices.

The collections in it are updated every week. Among the presented brands: Bec & Bridge, Blank NYC, Cameo, Chaser, Jessica Hart, Matiko, Senso and others. Most of them are sold only in WEST L.A. boutiques. Inspired by the high level of service and individual approach to each client in Los Angeles, the boutique owner is confident that in Dubai all services will be provided at the same high level.

WAFI

Esmod Dubai "INCUBATOR" FOR MODELS

Dubai-based Esmod Dubai, a French fashion institute, has announced a partnership with Wafi and the launch of the Esmod Young Fashion Designer Incubator. The Incubator was created as part of the Esmod Corporate Social Responsibility Program. Today it covers an area of ​​232 square meters. meters and is equipped with all necessary equipment so that young and talented students of the fashion institute can create their new collections, accessories and other exclusive creations there.

In addition, the “incubator” will be used as a platform that will help Esmod graduates to design, master production and develop branding and marketing for their collections.

Watch the video: Magnificent Megacities: Dubai Anthropology Documentary. Spark (May 2024).