A NEW FRAGRANCE FOR YOUNG, DARK AND LUXURY GIRLS, IN A TYPICAL ITALIAN STYLE, WAS OFFERED BY THE SALVATORE FERREGAMO HOUSE. HE IS STYLISH, FRESH AND TOTAL LIFE, SAME AS HIS OWNER IS A YOUNG ITALIAN. ABOUT THE NEW perfume creation of company we talked to the CEO "SALVATORE FERRAGAMO" Luciano Bertinelli, who arrived in DUBAI WITH Giovanna Ferragamo, Salvatore LEGENDARY second daughter, in order to present in the UAE SPIRITS "SIGNORINA".
Luciano, please tell us how the concept of Signorina was born.
It so happened that the Salvatore Ferragamo House was firmly entrenched in the reputation of Italian classics. Largely thanks to our collections of ready-made clothes, shoes and accessories. Having started work on this fragrance, we decided to attract a slightly different, younger audience to our classical values, as we realized that young women aged 18 to 40 were not reached by us. I am talking about the fashion division, and the perfumery direction. We wanted to combine some recognizable elements of the Salvatore Ferragamo style with the trends of modern youth fashion. So, it occurred to us to turn a two-layer bow - a recognizable element of the decor of our most famous shoes, as part of the decoration of the bottle of new perfumes. We chose different shades of pink, as it is today one of the most fashionable colors. And the result, in my opinion, turned out great! At first glance, the Signorina perfume bottle can be said to be the “handiwork” of Salvatore Ferragamo House. Packaging is elegant in its simplicity. There is not a single superfluous detail, but inside is the quintessence of youth and love.
How would you describe the perfume itself? Which perfumer helped you bring the concept of "young classic" to life?
Signorina fragrance belongs to the family of floral and fruit. Together with us, two beautiful women perfumers worked on it - Sophie Labbe and Juliet Caraguezoglu. The perfume opens with notes of currant, spicy pink pepper and natural herbs. In the heart are the petals of elegant jasmine, pink peonies and a chic feminine rose. And the base is unexpectedly sweet and tender - soft musk, patchouli wood.
The soul of Italy is invested in Signorina perfumes. In his notes you can even catch the creamy texture of the famous Italian Panacotta dessert! They are moderately sweet, surprisingly fresh and charmingly attractive.
Why did you choose Bianca Balti as the face of Signorina?
Firstly, Bianca Balti is a famous Italian top model. She embodies the features of true Italian, bold and feminine, bold and romantic. Bianca is very natural and beautiful, it has a strong character and a romantic appearance. This is the embodiment of youth and elegance we wanted to achieve! It was such a woman who was to become an icon of style and the new "Signorina" Salvatore Ferragamo.
How was your new creation seen on the market? What future do you prophesy Signorina?
Today, we introduced Signorina in Moscow, Dubai, New York and Shanghai, aiming to reach key markets. And I must say that our new fragrance was favorably received in different countries.
We didn’t even need to translate its name, since everyone knows that Signorina is a young Italian, which means the perfume is designed specifically for young and beautiful women who are close to the style of Salvatore Ferragamo and everything that has been done in Italy. We are proud of our creation. After releasing Signorina perfumes, we immediately supplemented them with body lotion and shower gel. I am sure that this perfume collection, which appeared on store shelves at the end of April, will become one of our best sellers very soon.
Best of luck, Lucinano. And we are waiting for new creations.
