DEAR READERS! WE OFFER YOUR ATTENTION SPECIAL PROJECT "MOMENTS OF JOY". ALMOST A CENTURY BACK HIM was invented by a remarkable filmmaker and theorist KINO LEV KULESHOV, DREAMING TO CREATE A TELEPROJECT IN THE USSR TOTAL POSITION AND HAPPINESS. IN THE RUSSIAN MAGAZINE IN DUBAI, THE IDEA GETS A NEW MEANING AND FORMAT!
We decided to implement the ingenious plan of the Russian classic and, finally, tell about the happiest moments of life through photography. And at the same time they invited for cooperation the masters of world photography - photojournalists, photo documentaries, professional fashion and advertising photographers.
The first to respond to our invitation was the favorite of The Sunday Times, The Telegraph, The Observer, The Independent, Vogue, Elle, Harper's Bazaar and Marie Claire - Karan Kapoor. Well-known photojournalist, and now a successful creator of advertising photosets for leading brands and companies - Twiggy for Olay, JWT, Nissan, Guinnes, NatWest Bank, Gordon's Gin, Bell's Whiskey, Greenpeace, The National Trust, Debenhams, Sky, Boots, Bacardi, Atlantis The Palm Dubai, Gray Health, Ogilvy, Draft FCB, Dove, and Avon.
Karan is famous for its extraordinary sensitivity to human emotions, spontaneous and impeccable style. He pays great attention to the heroes of his photographs, and perhaps that is why he always manages to capture amazing and very secret moments of life and the whole variety of feelings! He creates exquisite and glamorous photosets - lifestyle, sports and children. And very active in the field of advertising photography. His works have won prizes and awards in various categories at international photo contests. The main achievement of Karan in 2013 was the famous vibrating photo "Portrait of a red-haired girl" (Red Hair Girl), who won three prestigious awards at once: PDN Photo Annual Aword, American Photography 29 Aword and Px3 2013. Lurzer's Archive chose Kapoor for his next book 200 Best Ad Photographers Worldwide 14/15.
Especially for the Special Project of the Russian Emirates magazine, Karan Kapoor wrote a small sketch - impressions of working in Dubai and the UAE.
“My friendship with Dubai began back in 2008. I was honored to lead an international team of super professionals and start launching an advertising campaign to promote Atlantis The Palm. The advertising agency Team Saatchi, who spotted me in London, gave me an absolute carte blanche - just take it off! However shooting was a real challenge. Two days before the project began, a powerful fire broke out in the hotel, which destroyed the central part of the dome. But we were lucky - two weeks before that I did a photo test in this part of the hotel! "
“From work in Dubai I only got pleasure and enjoyment. And all because a wonderful team of local professionals worked with me - a film crew and photo models. And the best part of the shooting day would be a trip to the hotel restaurants - the client demanded that we taste almost "not every dish in each of Atlantis The Palm's restaurants. And the restaurants invited for test dinners and offered to taste all the main dishes of the evening!"
“Find a business that you like and then in your life you will not work for a single day!”, Confucius gave instructions to his disciples. I completely share his life credo! And my lifestyle absolutely matches this! I really love everything I do. And so I feel very easy even during the most difficult photosets. Fortunately, my team is positive too. "
“To be honest, it’s easy to enjoy creative work in Dubai! Since people around you always keep a very friendly, friendly and never cause any trouble! I hope that the film crew and all the models that are always laid out in full, nevertheless, got a couple three free minutes to relax, take a break and have some fun ... I’m sure that all this always brings the necessary spontaneity, energy and beauty to the shooting and pictures. "
“I’m often asked how I manage to capture the energy, power of movement or the incredible emotional mood of my models? It's hard to say ... But I try not to change my habit and do projects with positive people, and only if I know that I can make contact with this young man or sweet "Everyone knows that on the set I work very quickly and, as a rule, only with a team with which I have already done something and which I can fully trust!"
