Text: Dariga Masenova AFTER DEPARTURE OF THE POST OF THE CREATIVE DIRECTOR OF THE HOUSE LOUIS VUITTON, MARC JACOBS DECIDED ALL ATTENTION TO CONCENTRATE ON OWN BRAND AND FOR THE FIRST TIME RELEASED THE LINE OF DECORATIVE COSMETICS MARECYAC.
Sephora, beloved by everyone, came to help in the development of the author’s cosmetic line, and the “smart” marketing strategy brought unexpected results. The fact is that before the official opening of the Marc Jacobs Corner, several test products of the brand were put up for sale on the site sephora.com. And in just a few hours everything was sold out! Today the line is presented in stores in full and amounts to more than 100 items. Is it necessary to add that cosmetics is fantastically popular? Everyone wants a “little thing” from their favorite designer - be it an original nail polish or a hand-sewn lace dress.
Marc Jacobs cosmetics consists of four lines - Smart Complexion, Blacquer, Color-Full and Boy Tested, Girl Approved - and includes a full range of products: foundation, blush, powder, bronzers, eye shadow, mascara, eyeliners, lip glosses, lipsticks, as well as nail polishes and makeup brushes.
Cosmetics boasts patented innovative formulas. Smart Complexion's Genius Gel Foundation has been developed with Buoyancy Gel ™ technology, which protects and moisturizes the skin with coconut water extracts. According to the designer, coconut water is a new “hero” in the field of beauty and health: “It is a refreshing drink that perfectly quenches thirst. It seems that everyone is heard today. Coconut water is chosen by people who lead a healthy lifestyle, and I personally use it her in large quantities. " Another interesting product and an absolute hit of the season is Mascara Lash Lifter. The revolutionary E-Lash-Tic Lash ™ formula works like spandex, visually increasing the volume of eyelashes and curling them at the ends. And one of 34 tattoos on the body of Marc Jacobs inspired the creation of bright blush from a series of Shameless cosmetologists. “In my vocabulary there are no words“ should be. ”The creative process begins with what is dear to me,” the designer explains.
Marc Jacobs himself uses several products from his own line: the Remedy Concealer Pen, Concealer Pen, Brow Tamer Grooming Gel and Lip Lock Moisture Balm. For the designer, makeup symbolizes the spirit of youth, confidence and passion for experimentation: "This is an accessory and luxury that women can plunge into before focusing on their beauty and personality." When asked what beauty is for him, Marc Jacobs cheerfully replies: "I see beauty in imperfection, because it creates the perfect platform for experimenting with style."
