In & Out - the formula for perfect beauty

More than once, we talked about the revolutionary skin care concept born at In & Out in Switzerland. For the first time we met with the French entrepreneur Alan Obadiah, president and chief executive officer of the company in 2009, we decided to talk again about the latest In & Out achievements and the market reaction to the innovative offers of this brand.

Alan, please tell us about the achievements of the In & Out brand?

The principle of our cosmetology company “You feel great - you look great” - found its embodiment in all In & Out products. I am convinced that in order to achieve true beauty, not only high-quality cosmetics are important, but also proper nutrition, and peace of mind - all this can be obtained using our means. Over the past three years, in addition to the first In & Out department at the Paris Gallery store in the Dubai Festival Center, which we opened in 2009, we have managed to expand our presence in Dubai and opened specialized departments in Harvey Nichols and Bloomingdale's galleries. Thus, our customers get more opportunities. This is extremely important for us. In mid-July, we plan to open a store in Abu Dhabi - in the Marina Mall. And this is also a great achievement.

What is the main effect in skin care with In & Out?

Our programs, based on both external and internal effects on the state of the whole body, are designed to stop aging, protect and improve the condition of the skin, and activate the natural protective mechanisms of the human body. In In & Out we follow the philosophy of ridding a person of toxins, ridding him of mental and physical stresses, increasing the energy level in the body and improving his general condition.

This is facilitated by our biologically active food additives and super-effective skin care products.

What are the main skin problems to face in the summer?

In summer, sensitive and reddened skin is particularly vulnerable. People with skin of this type are categorically not allowed to stay in the open sun for a long time and, of course, it is necessary to protect it. For this, we have developed a special In & Out Sensitive & Reddish Skin Treatment complex, which includes: In & Out Sensitive & Reddish Skin Complex vitamin complex for the skin, In & Out Sensitive & Reddish Skin Day Cream, In & Out Sensitive & Reddish Skin Synergy Complex , In & Out Sensitive & Reddish Skin Night Cream and In & Out Sensitive & Reddish Skin mask.

Our other remedies allow you to cope with age-related changes and acne. In & Out products brighten the skin and remove pigment spots, reduce sensitivity and reduce redness of the skin. Nutritional supplements, which we include in a comprehensive program of healing and self-care, will help restore impaired metabolism, reduce weight and bring the whole body into a state of harmony.

Let us once again remind our readers that In & Out products are designed not only for women.

That's right, not only. And this is the main idea of ​​In & Out. Our products are in high demand among men who monitor their health and appearance.

Does this mean that you were able to discover the formula of perfect beauty?

I would not say "ideal", but the secret of beauty, youth and vitality, lasting longer than the usual time frame, yes, perhaps, they revealed. Our goal is to create good relationships between our company and customers who, from time to time, will be able to find the In & Out products they need in any country, wherever they are. Our professional consultants will always help you make the right choice.

I am sure that as soon as you see the result caused by the use of our cosmetics, you will want to try our nutritional supplements, then go through specialized procedures or ask our consultant to draw up an individual rehabilitation program for you. Starting small, a person is unlikely to be able to abandon In & Out. And we will be proud that we were able to return to him beauty and health, a state of peace and self-confidence.

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