80 years of Lacoste

This year, the French brand of clothing and accessories Lacoste celebrates its 80th anniversary. The idea of ​​the brand was born during the tennis championship, when the French champion Rene Lacoste decided to revolutionize the world of sportswear. He replaced the long sleeves on the shirts with short ones, and instead of starched cotton he chose a more “fluid” pique cotton. The result was a classic polo shirt that has become the hallmark of Lacoste.

Watch the video: Lacoste 80th Anniversary Collection - Polo & Sunwear (March 2024).