Hyundai goes on the offensive

This time in the premium segment. The main task is to squeeze Japanese and German competitors. The new 2018-2019 Hyundai Centennial - the flagship of the group in the luxury category - is already on sale and is preparing for a decisive battle, which should provide the Hyundai brand with a place in the luxury market. For a long time, Hyundai cars were perceived by many as simple, reliable and inexpensive - they attracted customers with a decent set of options and a good design for reasonable money. However, the brand has never sounded along with the players of the “major league” - BMW, Mercedes, Lexus.
With the adoption of the new brand strategy, which now sounds like Modern Premium - a lot has to change and the Centennial creators place the greatest hope on this model. Its appearance is almost unchanged inherited from its predecessors, while the interior has undergone a major update: the look of the dashboard has completely changed, the upgraded seats have become more comfortable, the interior's sound insulation has increased. Of the premium equipment, a unique Head-Up Display system should be noted - it projects the performance of the car directly onto the windshield, which allows the driver not to be distracted from the road. The Blind Spot Detection system is designed to scan the "dead zones" around the car and timely signal to the driver about the appearance of other objects.

For the first time, the cars of this series are equipped with already well-proven Gdi engines: an eight-cylinder TAU with a volume of 5 liters, which makes it easy to squeeze out up to 240 km / h, as well as a more moderate Lambda V6 of 3.8 liters - both are paired with an eight-speed automatic transmission.

In the GCC countries and the Eastern Mediterranean (Lebanon, Jordan, etc.), the car immediately became popular, Centennial sales in these regions grew by 147% in 2012. The luxury flagship from Hyundai is gradually strengthening its position in other regions. For example, in the North American market, according to the reputable research company ALG, many people rate this car higher than its direct competitors: BMW 7-Series, Mercedes Benz S-Class and Audi A8.

Watch the video: The Elevator. 2019 Super Bowl Commercial. Hyundai (February 2020).