Interviewed by Irina Ivanova Far from every perfume house can now boast the use in its magical formulas of such a quantity of natural ingredients.
Nicole Mater, the founder and CEO of House Of Sillage, presented the perfume collections of the House in the Dubai department store Harvey Nichols and explained what constitutes their core value and quality.
Nicole, I honestly admit right away, once having seen these charming bottles in the store, I just could not pass by. Does aroma design really play such an important role?
Of course. Each stroke embodies the meaning embedded in the perfume, emphasizes their exclusivity. There are two options for your choice: Limited Edition, decorated with a scattering of flickering Swarovski crystals or an original figurine, or the more accessible version of the Signature Collection, reminiscent of cupcakes in shape, which gives them playfulness and femininity.
And what kind of "filling" is hidden behind such an attractive "wrapper"?
All of our aromatic formulas are based on the age-old laws of traditional perfumery. Precious natural ingredients selected by professionals in France. I myself do not create fragrances, but I can appreciate the works of real talents.
How did it happen that, while living in California, working in the financial services industry, did you suddenly decide to do perfumery?
I was born in Romania, from where I moved to America with my parents, where I was engaged in marketing for many years. After which she worked in Munich, traveled a lot. This gave me the opportunity to get acquainted with different flavors in different countries, and I realized that I want to create something of my own, completely different from them for the better.
Is it possible not to repeat, creating a new fragrance, with such a wealth of choice today?
Believe me, the assortment of fragrant raw materials is simply huge - more than six thousand names of extracts. Each composition is always unique, it is almost impossible to repeat, unless you do it on purpose.
It is very difficult to choose one of the entire collection. Of the fragrances, perhaps I would stop at Love is in the Air. The composition is so gentle, very softly rests on the skin and is unobtrusive. But the bottle of Tiara would look nice on the dressing table ...
Yes, the design of Tiara is special, it is a collector's edition, a good choice, reflects the idea of luxury. The lid is made of a special Zamaс alloy that never fades, decorated with Swarovski crystals created specifically for this perfume, reminiscent of precious splashes. A bottle of blue Murano glass is exclusively hand-polished. And the Tiara fragrance is bright enough, strong. The one you have chosen is, of course, more tender. Probably, in the song Love is in the Air you liked the combination of the basic notes of patchouli and white musk, they always give a feeling of warmth and comfort. The slogan of House of Sillage is "Behind The Vision", which means "Out of Visibility".
Do you mean "there is no limit to perfection"?
You see, I told my perfumers to be free in the selection of ingredients. I do not limit their choice to finances. Therefore, I have not only a luxurious design, but also the composition.
You are right, I already, as if, smell the money and freedom. Freedom of choice. These aromas transfer to another world ... A world of luxury and temptation. Thank you, I always wanted to go there.
