Royal Games Katy Perry

POP DIVA ARRANGED KATY PERRY KILLER QUEEN. TASKS OF THE STAR HELP TO TRANSFER TO THE PERFUME LANGUAGE OF A PETER OF STARS LORAN LE GERNEK. THE EDITORIES OF THE “RUSSIAN EMIRATES” HAVE BEEN ABLE TO FIND OUT HOW THE PICTURES OF THE LUXURY ADVERTISING CAMPAIGN WAS PASSED, AND ALSO WATCHED THE REINFORCEMENT OF KETY PERRY IN THE “KING KILLER”.

Killer Queen is the result of a creative union between Katy Perry and Coty, Inc. Although this is the third fragrance for the singer, the star admits that she was fascinated by the process of its creation. “When I was working on the fragrance, I was overcome by the idea of ​​fulfilling the dream of a strong, confident and very domineering woman. And I wanted to put something into the fragrance that would help each of us to feel the full power of feminine strength in ourselves!”

Laurent Le Geurnec admits that his mission was to "give the fragrance a voice that captivates, mesmerizes and makes you pay attention." “This fragrance is akin to beautiful celosia, also called the“ red velvet flower. ”I like its rich burgundy color and luxurious velvet petals reminiscent of a royal cloak. And especially its deep floral aroma,” explains Laurent Le Guerneck. Katy Perry is known not only for her strong voice, but for her love of shocking. Bold combinations of burlesque and pop art are admired by her fans.

In the aroma advertising campaign, the bold, unbridled Katie, as always, defiantly despises the good manners and beauty patterns. And its new and startlingly fresh fragrance is designed to emphasize the rebellious spirit and love of provocations. Queen Katie famously runs a luxurious red glass bottle. The feeling of the palace spirit is enhanced by the golden inscriptions. Special attention should be paid to the packaging that Katie developed together with Lutz German: a quilted texture, a frame imitating ermine fur - all in the spirit of the French court of the 17th century.

Iconic photographer Tim Walker and art director Jonas Ackerland reveal Katy Perry’s dual nature. On the one hand, it is the embodiment of absolute femininity in the image of Queen Marie Antoinette. On the other - the frivolity and audacity of a modern rebel and pop diva, who goes against the tradition and ultimately overthrows the throne!

World-class professionals worked on the creation of the images of Katie and other heroes. Costumes in the Rococo style (and Marie Antoinette was called the “Queen of Rococo,” ed.) Were chosen by the stylist Lori Goldstein. High hairstyles came up with stylist Renato Campora. For whitened faces and fresh blush answered the famous makeup artist Jake Bailey.

According to the plot, Queen Katie is terribly bored. She was fed up with palace etiquette and tired of royal duties. Therefore, she tears the crinoline to the usual mini, bares her legs in black lace stockings, throws off her wig and, breaking out of stuffy chambers, takes the throne room by storm. In passing, Cathy winks conspiratorially at the surprised courtier, overturns the throne and sits down from above. Thus, she makes it clear that "not the throne, but you yourself control your destiny"!

HISTORY OF AROMA

The fragrance Killer Queen (2013) is named after the famous song "The Killer Queen" by Freddie Mercury, in which the rock star showed his version of the image of Marie Antoinette, and which, he admitted, wanted to say that "high-society ladies can also be whores "

Presented in a scepter bottle in a concentration of Eau de Parfum. Announced as playful, sophisticated, powerful, vibrant and "delicious."

Top notes: wild berries, dark plum and bergamot; middle notes - velvety red flower of celosia (celosia), jasmine sambac and rainbow plumeria (frangipani);

Base notes are cashmere wood, patchouli and liquid pralines.

Watch the video: Royal Burn Lorde x Ellie Goulding x Macklemore x Katy Perry x One Republic x More Mashup (March 2024).