We look forward to the next news from Fashion Weeks to be held in February, and we are wondering who will take the post of creative director of Gucci ... In the meantime, we are analyzing the main events of the new season!
Fashion gifts
Louis Vuitton continues to give gifts to his fans in honor of the 160th anniversary of the French House. Together with the publishing house Rizzoli New York, the brand released an album with the brand's famous photo shoots. Historical photo portraits, provocative editorials, famous advertising campaigns - more than 200 photos are published in the most fashionable book of 2015 "Louis Vuitton Fashion Photography".
Salvatore Ferragamo: repeating the story
The famous Italian Fashion House re-introduced the iconic 1938 Rainbow model. Specifically, to show the Spring-Summer 2015 collection in Milan, designers reworked the archives of the House and used exotic materials and new technologies for a fresh interpretation of the collection model. Open sculpted sandals combine textures such as genuine python and linen.
The older the better
A new slogan is in fashion: age does not matter. In several advertising campaigns of the new season "Spring-Summer 2015" there are fewer young models, and more adults who have achieved a dizzying career for women over 45 years old. For example, Julia Roberts starred for the Givenchy campaign, Tilda Swinton for Nars, and Madonna replaced Lady Gaga as an official for Versace. Perhaps this is a new marketing move?
New Victoria Beckham project
English designer Victoria Beckham unveiled her debut shoe collection. Contrary to expectations, the style icon did not use a stiletto heel in its models. The designer chose two quite comfortable models of shoes: massive platforms in the style of the 70s and brogues with a narrowed toe on a flat sole. According to Beckham, the girl of the Spring Spring 2015 season is “confident and independent - she feels great even in comfortable summer shoes.” Floral details in the design followed the floristic trend, while the leopard softened a little the manly style of the collection.
Erickson Beamon: to the stylists
An exclusive jewelry collection of the New York brand Erickson Beamon, beloved by both the avant-garde Lady Gaga and the elegant first lady of the United States, has appeared in Harvey Nichols - Dubai department store. Other brand fans include Kate Moss, Madonna, Sarah Jessica Parker and Angelina Jolie. "Image makers love to take accessories from Erickson Beamon to walk the stars along the carpet. Thanks to them, for example, a" little black dress "can be made unique," says designer Karen Erickson. Prices for the Red Carpet collection range from 3,000 to 25,000 dirhams.
Fatma fardan
Local designers continue to amaze. Emirate fashion designer Fatema Fardan has unveiled the first Spring-Summer 2015 collection. Her work is inspired by the style of Hollywood actresses of the 50s and 60s, and the model’s muses are style samples - Queen of Jordan Rania and Amal Alamuddin. For the debut, Fardan used silk, jacquard and the beloved lace in the east.
The new face of Emporio Armani
The Italian House Emporio Armani has announced that it has a new brand face - musician Calvin Harris. A Scottish singer, DJ and producer will advertise Spring-Summer 2015 clothing, as well as a line of glasses and watches. Harris is a Grammy Award winner and is listed on Forbes as the highest paid DJ in the world.
Lady Gaga: "H&M is an eternal celebration!"
Lady Gaga and her teammate Tony Bennett, a performer of swing and jazz, have perhaps hosted an H&M party of the year! The musicians starred in the Swedish conglomerate's Magical Holidays commercial, in which they sang a duet called "It Don't Mean A Thing (If It Ain't Got That Swing)." The glamor of the 40s, glitter, dancing Sasha Pivovarova and the dazzling Gaga - perhaps this is the most positive advertising film of 2014!
Customized Etro
The Italian House Etro presented a new service: individual tailoring of men's suits. Representatives of the brand promised to bring first-class tailors from Milan and open a bespoke tailoring atelier in Dubai. This move repeats the winter campaign of the Happy Tailoring House, dedicated to tailor's art and Italian sewing traditions.
Bathroom with ... shoes!
French shoe maker Christian Louboutin has unveiled the new Water In Love campaign, which states that women are even ready to take a bath in their favorite Louboutin boats. The campaign was shot by photographer Peter Limpan and inspired by Vladimir Nabokov’s novel “Lolita”.
Redraw in Hermes
Christoph Lamer created his latest collection for Hermes. Ironically, this show closed Paris Fashion Week and the Spring-Summer 2015 season. After four years at the French House, Lamer decided to concentrate on his own brand. The prestigious brand will now be led by designer Nadezh Wanghe-Zybulsky, who previously worked with Céline and The Row.
Isabel Marant in Dubai
Finally, Dubai was visited by the beloved editors of the French designer Isabelle Maran. The embodiment of French chic, Maran did not just fly to the fashionable capital of the UAE: the first flagship boutique of her brand opened under the umbrella of the Boutique 1 Group in the Middle East. The designer met with fans, and in the evening, with VIP media members at a private party at the One & Only hotel. The store is located on the 2nd floor of the Mall of the Emirates.
On fashion radar - Werner
German sculptor Werner Albrech presented the pretaporter debut collection in Dubai. A private show was held at the Raffles Hotel. The Werner collection is distinguished by futuristic silhouettes, laser cut technique, and most importantly - the main material used by the designer: genuine leather.
