Baume & Mercier, together with its UAE partner Ahmed Seddiqi & Sons, has officially opened a new and improved boutique at The Dubai Mall.
The opening of the store coincided with another significant event in the life of the company - its 185th anniversary. First, the opening ceremony was held in the boutique with a ceremonial cutting of the ribbon, which was attended by selected media representatives, followed by a cocktail party for VIP guests. The celebration was attended by international sales director Maxim Fert, as well as members of the Seddiki family.
