The fashionable Net-a-Porter platform opens a distribution center in Dubai, which will allow it to deliver goods on the day of order.
The fashionable Net-a-Porter platform is launched in the Middle East. In a recent interview, Alison Lohenis, president of Net-a-Porter, said plans include localizing Arabic content and opening a modern distribution center in Dubai.
With the launch in the UAE at the end of 2019, the company will provide delivery of goods on the day of order, as well as the popular shopping service "You Try, We Wait."
The Middle East accounts for 7 percent of the total sales of Net-a-Porter and Mr Porter, and the region accounts for a much higher percentage of extremely important customers compared to the rest of the world.
“In this region, we have 12 percent,” Lohenis confirms, “a much higher rate than the average 3 percent.”
The expansion into the Middle East follows the launch of offices in London, New York and Hong Kong.
