Dubai's Jumeirah Group introduces the new Zabeel House hotel brand for business and leisure travelers.
The Jumeirah Group, a luxury hotel company from Dubai, announced Tuesday the launch of its new Zabeel House Jumeirah brand.
This second brand is from the Jumeirah Group, which already runs the award-winning luxury brand Stay Different. It was created in response to a growing trend in the field of new experiences among tourists.
Five asset management agreements in the UAE, Saudi Arabia and the UK have already been signed. The Jumeirah Group said it is creating an "eclectic collection" of hotels under the Zabeel House brand with a focus on interesting areas.
The main target audiences for the brand will be businessmen and ordinary tourists.
Jumeirah Group Chief Operating Officer Mark Dardenne said: "The launch of Jumeirah's Zabeel House is a milestone in achieving strategic expansion and enables the Jumeirah Group to gain access to new places and destinations."
"Zabeel House by Jumeirah is aimed at a tourist who wants to enjoy our award-winning hotel offer but experience it in a more relaxed and relaxed atmosphere," he added.
The Jumeirah Group currently operates 19 Jumeirah branded hotels in Europe, the Middle East and Asia.
