There are women in Russian villages
Not so long ago, in 1976, the young Margarita presented their first collection of women's clothing to the world. Then still constrained in means, but enthusiastic spouses together overcame difficulties. Wolfgang became the "jack of all trades", managing the company's sales, finances, production and marketing, and Margarita became the ideological inspirer of the concept, which later gave rise to the world of an unmistakable style, known as Escada.
And in May of this year, the founder of the company, widely known in the fashion world, Mr. Wolfgang Ley specially arrived in Dubai to open the largest exclusive boutique in the Middle East in the Wafi City shopping center.
We asked Mr. Leah to tell our readers about the secret to the success of the Escada brand in women around the world.
| “Fashion,” he believes, “is an international language, a confirmation of individuality and taste. Escada enjoys well-deserved popularity all over the world: it has established itself as a trademark that is valued by secular ladies and young girls with high ambitions. By the way, our models of clothes and accessories for different occasions are especially fond of Moscow fashionistas. Russian women lead an active lifestyle and therefore choose our brand for its colorfulness, elegance and at the same time quality and convenience. I can even say that the character of the Russian woman is somewhat similar to the character of the Escada line - he is just as bright and unpredictable. I often visit Moscow, where we have several branded stores, and I really love this city for its powerful energy. I first visited Russia in 1992, when GUM was still a half-empty shopping center. But even then we began to advertise our products on TV and held the first Escada advertising campaign in Moscow. Twenty young beautiful girls marched from the Kremlin to the GUM, chanting: "Escada! Escada! Escada!" The Russian market, in our opinion, has great potential - all six of our seasonal collections are in demand here all year round. And for good reason: they include clothes and accessories of various styles for different occasions and always reflect the latest fashion trends. Luxurious and unusually feminine models of the highest class are suitable for publication, and elegant business (but at the same time no less sexy) suits will help to achieve success in business. Those who prefer classic and comfort choose Escada Sport. We have not forgotten little fashionistas either. Look at the Seven Precious Dreams children's collection - from it you can choose any girl's clothes by nature. Models are saturated with colors; they convey all the joy of a childhood sense of peace and at the same time teach future ladies femininity and elegance. Our clothes are designed specifically for you. Allow yourself the pleasure of acquiring it. And you just have to complement your look with accessories. " |
