BERTAZZONI - A LEADING ITALIAN MANUFACTURER OF HIGH-TECH KITCHEN APPLIANCES, LAUNCHED IN THE UAE A NEW LINE THAT IS A TRUE ITALIAN GLAMOR AND STYLE. A PRESENTATION AT WHICH THE FIRST SECRETARY OF ITALY'S EMBASSY AT THE UAE ANDREA VITOLO AND THE PRESIDENT OF BERTAZZONI COMPANY AT THE FIFTH GENERATION OF PAOLO BERTAZZONI WAS AT THE JUMERA HOTEL. MR. PAOLO BERTAZZONI SPECIALLY ARRIVED IN DUBAI IN ORDER TO REPRESENT THE PRODUCTS OF THE COMPANY IN THE EMIRATES. OUR CORRESPONDENT HAD TO INTERVIEW WITH MR. PAOLO, WHICH JOYFULLY PRESENTS THE HOUSEHOLD KITCHEN EQUIPMENT OF ITS COMPANY THE RUSSIAN-LANGUAGE SEGMENT FROM OUR PAGE.
Mr. Bertazzoni, how do Bertazzoni cookers differ from other brands that produce modern kitchen appliances?
Today, our family business is more than a hundred years old, and Bertazzoni cookers and other products are exported to more than 60 countries around the world, bringing with them unmatched accuracy and unique culinary traditions for which the company was once created. I joined the family business in 1981 and tried to raise the company's products to a qualitatively different level, as I attracted the best Milanese designers to its creation. I think I succeeded, as our products are in great demand.
Why did your family start producing stoves and stoves?
The production of Bertazzoni kitchen appliances originates in Emilia Romagna, an area of Italy known for its culinary traditions. The accuracy of the calculations is one of the main characteristics of the Bertazzoni family technology, which has been producing high-quality stoves and stoves since the beginning of the last century. Each unit bearing the name Bertazzoni represents a benchmark of the highest quality. Why did we start doing this? Yes, simply because I and all members of my family are very fond of cooking and very fond of eating deliciously. This is probably part of the Italian temperament. But we really want that people spent time in their kitchen with joy, and did not perceive the process of cooking as a boring duty.
At the current presentation in Dubai, you present slabs that differ from others even in their appearance - one bright yellow, the other red. To be honest, they are more like M&M sweets than household appliances. And what caused the presence next to the plates of a Ferrari race car?
Everything is very simple. The designers of our company believe that modern kitchens are becoming more and more the place of family and friendly gatherings. Modern apartments and houses increasingly do not have walls between the kitchen and the dining room. That is why kitchen appliances should become an integral part of the interior, which would please the eye and not break the overall impression of the house. In addition to the usual gas stoves in a case made of polished stainless steel, we present in Dubai new lines of our products in bright yellow and bright red colors, which used the technology of coatings used in the automotive industry. The triple colorful coating gives the plates a brilliant brilliance and a smooth surface like sports cars. In fact, the "multi-colored" range of plates was painted and polished by hand almost the same paintwork Contracting companies that work with Ferrari and Lamborghini cars. Here is the whole secret.
It turns out that your products occupy their own market niche and can it be considered exclusive?
The Bertazzoni family is from a region of Italy known for its food and its engineers. Knowing everything about the art of cooking and using the latest advances in design and technological innovations, our craftsmen have certainly achieved success and become a special brand in the home appliance market.
Bertazzoni's excellent ovens are sold worldwide today. Constantly improving the efficiency of their work, since 1998 the company doubled its output. The uninterrupted operation of furnaces and stoves is largely due to the clean and concise design lines of the case, the shape and size of the functional parts. Bold and vibrant design is a reflection of Italian temperament, and high quality is Bertazzoni's commitment to its philosophy of providing consumers with the very best.
Thank you for the conversation, Mr. Bertazzoni. We wish you and your company continued success.
INSTEAD OF AN AFTERWORD
In 2007, Bertazzoni celebrated its 125th anniversary. For all his current successes and worldwide fame, Bertazzoni never tires of thanking his roots, traditional Italian culture and vibrant temperament, allowing the company to remain one of the most famous brands for the production of professional cookers and other equipment.
Mrs. Olena Murphy, speaker of Luxus, the exclusive agent for Bertazzoni in the Gulf countries, said that "she is happy to represent the Bertazzoni brand in the countries of the region and is absolutely sure that the high quality of Bertazzoni products will be appreciated by the Middle East market." The Palmon Group of Companies, which is the exclusive distributor of SieMatic products in the UAE, will also be the first distributor of the Bertazzoni product line by exhibiting it in its luxurious salon in the Jebel Ali Free Economic Zone.
Today, Bertazzoni products in the UAE can be purchased at the Palmon Group SieMatic Salon, located in the Jebel Ali Free Economic Zone. It is also worth noting that Bertazzoni cookers are installed in all private villas on The Palm Jumeirah.