In October 2009, Louis Vuitton, once again securing a reputation as a pioneer in the development of new “territories” in the high-tech world, was the first among brands selling exclusive bags, suitcases, fashionable clothes and accessories, conducted an online broadcast of the fashion show on Facebook. The show was able to watch over 700 thousand people, who then left very positive reviews about this action. In addition, as part of its strategy, Louis Vuitton launched a permanent channel on Youtube.com in November last year, located at www.youtube.com/louisvuitton
Of recent events, it is worth mentioning the live broadcast of the new Fall-Winter 2010-2011 Louis Vuitton new women's clothing collection on Facebook, which was also available on iPhone.