La Prairie: the platinum key to beauty

Bettina Klug, La Prairie's international beauty expert, flew to Dubai to unveil a new platinum-based skin care product. We asked her a few questions regarding the secrets of well-groomed skin and the presented novelty.

Bettina, what is unique and new that La Prairie offers today to those women who want to look not just beautiful, but strive for the flawlessness of their skin?

You remember, probably, that last year La Prairie released its Platinum Cream, which produced the effect of an exploding bomb in the world of skin care cosmetics. As our company always strives for leadership in this area, we were the first to use platinum in our funds. It took our developers more than one year of research to discover the unique properties of platinum, which have incredible effects on human skin.

Why platinum?

Everyone knows that platinum is a precious and one of the rarest metals on our planet. Studies show that he is not even from Earth. It appeared hundreds of billions of years ago after the collision in space of two supernovae, after which the platinum "rain" fell to Earth. What effect does platinum have on the skin? She restores the balance of all its elements. Sometimes you may think that your skin is not able to perceive and absorb the nutrients it needs. This is due to a malfunction in the balance of its activities, which can be caused by diets, stress, environmental pollution, lifestyle. Platinum, which acts as a catalyst, allows your skin to better absorb nutrients and retain moisture. That is why our platinum cream is needed for those who need to literally revitalize their skin and see the immediate effect.

Another active ingredient is hematite - a semiprecious stone that has a unique effect on blood vessels, as well as peptides that have an anti-aging effect. But the most important thing in our cream is that it contains a “smart” system that can recognize the condition of your skin and give it as much moisture as necessary, wherever you are - in the UAE, India or Russia. With this cream, your skin will always look young and radiant, like a baby’s, as the system will add the necessary amount of moisture to your skin every three hours. In addition, the patented DNA-level protection formula protects the deeper layers of the skin from destruction and aging and resumes the regeneration of healthy cells in them.

Have you changed the packaging of the cream?

We really changed the packaging of Platinum Cream from larger to smaller. Since our products fall into the category of luxury and are quite expensive, we decided to start production of our creams in jars of 50 ml and 30 ml (for those who travel) so that all our fans, even in times of crisis, can afford to buy Platinum Cream . In addition, there are people who want to try our products, but they can not only afford to buy a large amount of cream, but also raises the question: “What if the product doesn’t suit me, why waste money?”

Which product continues your Platinum series launched by Platinum Cream?

This is the unique Platinum Serum Serum. Serum can penetrate even deeper than cream, because it has a finer structure. It is thanks to serum that all the power of platinum works at the basic level of your skin, protecting, moisturizing and restoring it. In addition, serum has a pronounced tightening and whitening effect, which is visible after the first application. This is a great product that works in conjunction with a cream, as you get the double strength of platinum that retains moisture! Start caring for your skin now and, believe me, you will not have to resort to the help of plastic surgeons in the future.

At what age can La Prairie products be used? And does not the effect of getting used to it arise, such that all other creams and serums then do not give the desired result?

Our company produces various types of skin care products. In fact, skin aging processes start as early as adolescence, if not earlier. Therefore, you can use our products from any age, which we at La Prairie are not talking about. We usually review skin conditions. We have products for young skin, there are products with anti-aging effect and so on. An experienced consultant will choose what is right for you. As for addiction, it seems to me that if you started using La Prairie products, it will be very difficult for you psychologically to return to other products. Try it yourself.

Thanks Bettina. We look forward to the new discoveries of La Prairie.

Watch the video: Platinum Eyes Restoration Therapy. Tips and Usage (April 2024).