Text: Julia Grebneva When developing a new collection, the designer has the right not to fall into the trend. He himself creates these trends based on his own sense of time and space - through movies, music, art, relationships, political and economic events, subcultures. All this adds up to a certain understanding and feeling that the designer wants to create with what elements he is ready to colorize the new season, and where exactly he needs to place emphasis between the product and the consumer.
Modern fashion is too industrial, its main task is to guess the wishes of customers and, where necessary, find the right combination of creative and commercial. In order to successfully implement the key fashion trends in his new collection, the designer should pay special attention to innovation and research, he is forced to anticipate the expectations of the public.
The artist should analyze information, information about the cultural and just about the life of the consumer as a whole, micro-trends, preferences in colors, changes in tastes, styles, fabrics. Cultural prerequisites, the feeling that clothing has its own history, become one of the most important moments for buyers of fashionable things.
How can a designer describe her creations? He can only hint at the experiences that he had at the time of creating his collection, always giving the viewer the opportunity to project the story he read on the podium into his own image and draw the parallel that exists between the creator and the observer. Often, in the search for self-expression, the decisive moments are history, personal memories and feelings, because fashion is a very internal process.
Today, art, science and nature are sources of inspiration and discoveries in the world of fashion and style. From season to season, designers create new solutions, and we, from a huge abundance, shapes, silhouettes, designs and colors, find what we need for ourselves, which brings a new shade of joy, sadness, awe, excitement, tenderness, impulse to our every day , and where each new dress is responsible for our tomorrow.
Rami Al Ali - a designer from Syria, based in Dubai, this summer showed his collections at High Fashion Week in Rome, and just a day before that, we managed to meet and chat with him. “My new collection“ Persian Princess ”(fall-winter 20102011) is a story about the incredible grandeur and strength of a woman, which is painted with complex details, patterns and color shades, as ambiguous as the Persian rugs, which were taken as the basis for the idea of this collections, "says Rami.
Rami Al Ali paid special attention to the paramount role of a woman, he concentrated on her beauty and emotionality, sophistication and power. So, playing with various structures of silk, chiffon of various textures, always of exceptional quality, when they are both dense and delicate, his new collection was born. "All my dresses are tailored intricately and masterfully, and the perfect proportions that reveal their own history of art and culture of Persia are clearly verified in them. My main desire was to reveal the most vivid femininity through silhouettes, tell about the greatness of a woman in fabrics, and about her uncontrollable passion - in colors and image, "the designer emphasizes.
The use of fabrics with different texture and transparency in one dress creates a special game of light gradations, graphic structures and makes the images more complex and thoughtful. "The heroine of my collection is woven from contradictions: in her will to be strong, but at the same time she feels fragile and very feminine.
The color palette is built on thick shades of green, brown, berry red, alarming scarlet, blue. Only in some places is it diluted with milk, white, bronze and gold, which creates a mood of calm confidence and the absolute perfection of female beauty, "Rami notes. The complex color scheme tells about the collection as about finding the right solution at the moment when the woman bears softness and strength, emotional richness and peaceful silence. Impeccable fit. Graphic silhouettes. Clean lines. Simple shapes. Complex, but natural colors. Natural fabrics. Unmatched. Individuality.
Talking with Rami, I was pleased to admire him, completely immersed in the work, knowing that in exactly one day he will present his new collection in Rome. It's nice, because I myself know perfectly well what it is like when the last details are being finalized in time pressure, when you are experiencing the stress of expectation and the public accepting your new expression as an artist, and when it is at that moment that there is a keen awareness that you only have ten minutes for which you can tell about everything that you have lived the last six months.
