Joe, what attracted you to Illamasque?
I left Agent Provocateur three years ago and accidentally found out about Illamasque. I had never seen anything like it in the beauty industry, and was amazed. After meeting with Alex Boxy and Julian Kineston, the founders and directors of the brand, I decided to join them.
Where did the idea of creating the first Illamasque perfumes come from?
Almost out of thin air. We just talked and decided to take a chance. I love people who are not afraid to take risks, non-conformists who reject the usual dogmas, those who think outside the ordinary. Therefore, we decided to create a unique perfume.
What are Freak perfumes made of?
Azzy Glaser (perfumer): In order for any creation not to pass by the consumer, it must have characteristic features, such as no other. I developed perfumes for Agent Provocateur, and today I can say for sure that anyone who once encounters it will determine that it is Agent.
Working on perfumes for Illamasqua, the philosophy of which is based on the appeal to one's own “I”, to the alter ego, it was not enough for me to simply recognize.
Therefore, Illamasqua Freak is a mystical elixir that opens with notes of black dava, the colors of opium poppy and belladonna; the heart of the bouquet pulsates with exotic notes of speckled hemlock, dope and the "queen of the night" - tuberose. Incredible composition complete the base notes of incense, oud and myrrh. I wanted to convey the stupefying notes of the most exotic colors, blooming only at night, because the human essence also flows into a different form with the onset of darkness.
Please tell me why the bottle is upside down, and where does the snail?
Joe Corr: For me, real beauty lies in dissimilarity and asymmetry. I do not understand the desire of women to look “all as one” with full lips, long legs, silicone breasts ... This is unnatural. We turned the bottle upside down so that it would be more convenient for the snail to crawl up to the moon. You see, through the "window" in the box you can see a snail on the background of a silver moon. Why a snail? In my opinion, this is also a peculiar freak of nature - it comes out only in the dark, leaves an odorous footprint on the grass, bears its own house ... Freak, honestly!
Julian Kineston, the founder of Illamasque, said of Azzi’s and my creation: “For me, Freak is a dangerous sexy part of Stanley Kubrick’s wide-eyed movie, enclosed in a dark purple perfume bottle. They will either love or hate them. Third not given".
Now it remains for us to decide exactly how to relate to the new Illamasqua Freak women's perfumes, while they are still on sale in the brand's brand department in Dubai’s Bloomingdale's Gallery
