BenQ, a Taiwan-based computer and electronics company, confirmed a significant increase in sales and profit growth in 2011 during an exclusive event in Dubai dedicated to the presentation of new projector models that will go on sale this year.
According to Manish Bakshi, general manager of BenQ in the Middle East and Africa, the sale of projectors increased by 35% in 2011 compared to 2010 in terms of both revenue and total units sold. “We are extremely proud of our results last year, which strengthened BenQ's position as a world leader in the industry of projection production, especially in the Middle East and Africa,” Bakshi said. “This year, our goal is to consolidate the successful results achieved in the past with the launch of innovative projection technology. We intend to translate this through a series of three of our new projector lines. "
The first line will be presented by a mini-projector Joybee GP2 for iPhone and iPod; the second - Smart Eco projectors with technology to save the environment and reduce electricity consumption by up to 70%; the third includes the world's first W710ST short-throw projector / home theater model and the first home theater projector with support for high-definition 3D images and 3D Full HD format, which has a TUV Rheinland certificate confirming the quality and safety of use.
According to Future Source Consulting's, in the first, second and third quarters of 2011, BenQ became the world leader in the sale of DLP projectors with a market share of 12%. In Saudi Arabia, BenQ is the number one “projector” brand with a market share of 20%, in Egypt it is the number two brand with a market share of 12%, and in the UAE it is the number three brand with a market share of 12%.
Today BenQ has more than 40 models of projectors capable of satisfying the widest requirements of customers - private, corporate, educational and many other purposes.
